Process

How It Works

(By Making Our Human Work Redundant As Much As Possible)

Here's our process, explained honestly:

Step 1: You Tell Us What You Need

This usually sounds like: "I need a CRM" or "My email is a mess" or "I have seventeen tabs open and I think one of them is important but I can't remember which one."

We translate that into actual requirements. Often, what you need is different from what you think you need. We'll tell you. You might not like it. But you'll appreciate it later.

Step 2: We Build It (Mostly Automatically)

We've built tools that build tools. Systems that deploy systems. Automation that automates the automation. This sounds like marketing nonsense but it's actually how we keep prices reasonable—we've spent years building the infrastructure so that your specific project takes hours instead of weeks.

The goal is to make our human work redundant. Not because we don't value humans (see: entire mission) but because humans doing repetitive configuration work is a waste of everyone's time.

Step 3: It Runs Without Us

The ideal outcome is that you forget we exist. Your emails send. Your data syncs. Your leads nurture. You do the things you're actually good at. We go work on AI alignment or counter-disinformation or whatever else is on fire this week.

Step 4: We're Here If Something Breaks

Things break. APIs change—often on a Friday afternoon, for reasons that were never fully explained. Vendors deprecate features. Someone's intern pushes to production.

When that happens, we fix it. Usually fast. Sometimes with complaints about the vendor's life choices. The infrastructure support is included because nickel-and-diming for basic maintenance is a practice we find distasteful.

We hope your vendors make good life choices.